Equip Super has entered a national partnership with Supercars, as the Official Superannuation Partner of the Repco Sprint Cup series in the 2026 Repco Supercars Championship.
The partnership sees Equip Super take to the track, the screen and the airwaves across the first nine events of the Championship season, bringing our new brand platform, ‘Your Super Partner’, to life in front of one of Australia’s most passionate sporting audiences.
Equip Super will feature throughout 2026 Repco Sprint Cup series events, with the “Equip Super Biggest Mover” award recognising drivers who charge through the field. Equip Super will also be the presenting partner of Supercars’ own post-race podcast, the Cool Down Lap.
Supercars’ loyal fan base is strongest in many of the regional communities where Equip Super has supported members for decades. From Western Australia’s Pilbara region to rural Queensland and Victoria, the alignment provides a meaningful opportunity to connect with the working Australians, families and communities Equip Super serves.
Carrie Norman, Chief Experience Officer, said there was strong overlap between Equip Super’s membership and Supercars fans, and the partnership presented a great opportunity to inform existing members and attract new ones.
The collaboration demonstrates the fund’s partnership philosophy in action, she said. “At Equip Super, we believe every Australian deserves to feel confident and prepared for the future, and that takes more than investment performance alone. It takes partnership.”
Flagging “Your Super Partner”
The partnership provides a powerful national stage for Equip Super’s bold new brand campaign. ‘Your Super Partner’ highlights how Equip Super equips members for life. It reflects a simple belief: financial confidence is built over time, through proactive support, practical tools and trusted relationships.
Rolling out across television, digital, outdoor and radio alongside the Supercars season, the campaign marks a significant step in strengthening awareness, engagement and long-term growth.
At its heart is a clear proposition: helping Australians feel confident, supported and prepared for life and retirement.
That philosophy aligns seamlessly with Supercars, performance in the Championship comes from preparation, precision and trusted partnerships.
The same disciplined, long-term mindset underpins Equip Super’s approach to supporting members with proactive check-ins, personalised advice and consistent planning.
For Equip Super, the partnership is about more than visibility, it’s about authentic connection.
A high-performance partnership
Just as championships are earned across an entire season, financial security is built steadily through smart decisions and consistent engagement.
That message is central to Equip Super’s approach, which encourages members to take their next step with confidence, whether that’s consolidating accounts, reviewing investments, making additional contributions or preparing for retirement
The campaign also introduces distinctive new creative characters: the Octopus and the Chicken, designed to reflect the different ways Australians engage with their super and to make the topic feel more human, accessible and relatable
Together, the campaign and the Supercars partnership demonstrate Equip Super’s ambition to stand out in a crowded market while staying true to its purpose as a profit-to-member fund focused on sustainable growth and long-term value.
As the 2026 Repco Sprint Cup season gathers momentum, Equip Super will be there, on the track, on screen and in the communities it proudly serves, championing Australians to feel confident, prepared and super equipped for life.
The Repco Sprint Cup opened at the DUNLOP Sydney 500 and runs through the 2026 Championship season to the Century Batteries Ipswich Super440 in August.
Please contact equipsuper@iconagency.com.au for any media inquiries or to request more information.
