Equip Super recognised at Good Design Awards

Fund updates | | 2 min read

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We’re pleased to announce that Equip Super has been recognised in Australia’s International Good Design Awards for Excellence in Design and Innovation.

Our Human Centred Design (HCD) research and Retirement Blueprint – The Next Chapter - was recognised at the prestigious Good Design Awards, taking out the Design Strategy category in recognition for outstanding design and innovation.

The initiative sought to design a better future for members by first understanding what retirement means to them, then answering their big retirement questions. Qualitative research revealed a suite of insights and opportunities across service, support, marketing, product and brand, which informed the creation of the Retirement Blueprint, and the execution of The Next Chapter campaign. This research and the Retirement Blueprint continues to inform retirement activity across the business.

The Good Design Award Winner accolade in the design strategy category celebrates the role of design in driving business strategy and is awarded to entries that, in the opinion of the Jury, have met evaluation criteria for Good Design and exemplify best practice Design. 

The Good Design Awards Jury commented: “Equip Super - The Next Chapter is an exemplar of excellence in strategic design. Through considered customer engagement, this project develops holistic and human-centred solutions.”

The Next Chapter

The Good Design Awards are the highest honour for design and innovation in the country and reward diverse projects across 11 Design Disciplines covering more than 35 Categories and Subcategories. Each year, the Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the next-gen category.

The 2023 Good Design Awards attracted high-quality design projects from Australia and around the world. These innovative projects were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. More than 900 entries were evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact. 

“To be recognised with an Australian Good Design Award tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact. The Good Design Award is an independent endorsement of professional design quality,” said Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards.

The Australian Good Design Awards is the country’s oldest and most prestigious international awards for design and innovation with a proud history dating back to 1958. The 2023 Awards celebrated 65 Years of Good Design since the founding organisation behind the awards – the Industrial Design Council of Australia (IDCA) was first established.

“It is incredible to see how design has changed over the past 65 years. While we celebrate this important milestone for Australian design, we also pay our respect to the oldest living designers on this planet who have been designing and creating for more than 65,000 years. We have such a deeply rich and diverse design culture in Australia to draw and learn from as we shape the next 65 years of design,” said Dr. Gien.

Issued by Togethr Trustees Pty Ltd ABN 64 006 964 049, AFSL 246383 ("Togethr"), the trustee of the Equipsuper Superannuation Fund ABN 33 813 823 017 ("the Fund"). The information contained herein is general information only and does not take into account your personal financial situation or needs. You should consider whether this information is appropriate to your personal circumstances before acting on it and, if necessary, you should also seek professional financial advice tailored to your personal circumstances. Where tax information is included, you should consider obtaining personal taxation advice. Before making a decision to invest in the Equipsuper Superannuation Fund, you should read the appropriate Product Disclosure Statement (PDS) and Target Market Determination (TMD) for the product which are available at equipsuper.com.au. Financial advice services may be provided to members by the trustee’s related entity Togethr Financial Planning Pty Ltd (ABN 84 124 491 078; AFSL 455010).
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