Equip Super recognised at Good Design Awards
Fund updates | | 2 min read
We’re pleased to announce that Equip Super has been recognised in Australia’s International Good Design Awards for Excellence in Design and Innovation.
Our Human Centred Design (HCD) research and Retirement Blueprint – The Next Chapter - was recognised at the prestigious Good Design Awards, taking out the Design Strategy category in recognition for outstanding design and innovation.
The initiative sought to design a better future for members by first understanding what retirement means to them, then answering their big retirement questions. Qualitative research revealed a suite of insights and opportunities across service, support, marketing, product and brand, which informed the creation of the Retirement Blueprint, and the execution of The Next Chapter campaign. This research and the Retirement Blueprint continues to inform retirement activity across the business.
The Good Design Award Winner accolade in the design strategy category celebrates the role of design in driving business strategy and is awarded to entries that, in the opinion of the Jury, have met evaluation criteria for Good Design and exemplify best practice Design.
The Good Design Awards Jury commented: “Equip Super - The Next Chapter is an exemplar of excellence in strategic design. Through considered customer engagement, this project develops holistic and human-centred solutions.”
The Next Chapter
The Good Design Awards are the highest honour for design and innovation in the country and reward diverse projects across 11 Design Disciplines covering more than 35 Categories and Subcategories. Each year, the Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the next-gen category.
The 2023 Good Design Awards attracted high-quality design projects from Australia and around the world. These innovative projects were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. More than 900 entries were evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.
“To be recognised with an Australian Good Design Award tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact. The Good Design Award is an independent endorsement of professional design quality,” said Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards.
The Australian Good Design Awards is the country’s oldest and most prestigious international awards for design and innovation with a proud history dating back to 1958. The 2023 Awards celebrated 65 Years of Good Design since the founding organisation behind the awards – the Industrial Design Council of Australia (IDCA) was first established.
“It is incredible to see how design has changed over the past 65 years. While we celebrate this important milestone for Australian design, we also pay our respect to the oldest living designers on this planet who have been designing and creating for more than 65,000 years. We have such a deeply rich and diverse design culture in Australia to draw and learn from as we shape the next 65 years of design,” said Dr. Gien.
We acknowledge all First Peoples of the beautiful lands on which we live and work, and their enduring knowledge and connections to Country. We honour the wisdom of and pay respect to Elders past and present.