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Equip Super boosts leadership team with new CXO

Fund updates | | 2 min read

Carrie Norman

Leading super fund Equip Super, today announced that the fund has appointed Carrie Norman as the new Chief Experience Officer (CXO).

Ms Norman has extensive leadership experience and has worked within the superannuation industry for over 15 years for a range of funds including UniSuper, Legalsuper, Cbus, and ESSSuper.  Across these roles Ms Norman has led the end-to-end member experience and engagement strategy with oversight and responsibility for Brand, Marketing, Experience, Digital Channels, Product, Employer Relations, as well as Member Services and Advice. 

As CXO, Ms Norman will be responsible for Equip Super’s Retirement, Product, Marketing and Financial Planning functions. This key role will have responsibility for the end-to-end experience of the 140,000 members.

Speaking on the announcement, Scott Cameron, Equip Super CEO, said, ‘We are thrilled to welcome Carrie Norman as Equip Super’s new Chief Experience Officer to lead our recently established Member Experience business function. Carrie brings invaluable experience in the superannuation industry and will be instrumental in driving our commitment to delivering exceptional member experiences. We are confident that under her leadership, Equip Super will continue to set the standard for excellence in our industry and prepare our members for financial freedom in retirement.’

‘I am incredibly excited to take on the role of Chief Experience Officer at Equip Super. It’s an honour to join such a forward-thinking organisation dedicated to enhancing member experiences. I look forward to working with the team to build on the fantastic work already being done and to contribute to the ongoing success of Equip Super,’ said Carrie Norman on her appointment.

Ms Norman will commence her role on 11 June 2024 and will be reporting into Scott Cameron, CEO.

Issued by Togethr Trustees Pty Ltd ABN 64 006 964 049, AFSL 246383 ("Togethr"), the trustee of the Equipsuper Superannuation Fund ABN 33 813 823 017 ("the Fund"). The information contained herein is general information only and does not take into account your personal financial situation or needs. You should consider whether this information is appropriate to your personal circumstances before acting on it and, if necessary, you should also seek professional financial advice tailored to your personal circumstances. Where tax information is included, you should consider obtaining personal taxation advice. Before making a decision to invest in the Equipsuper Superannuation Fund, you should read the appropriate Product Disclosure Statement (PDS) and Target Market Determination for the product which are available at  Financial advice services may be provided to members by the trustee’s related entity Togethr Financial Planning Pty Ltd (ABN 84 124 491 078; AFSL 455010). *Past performance is not an indication of future performance.