The $10 billion superannuation fund resulting from the merger of Equipsuper and Vision Super will be launched under the ‘Vision’ brand.
The Chairman of the new combined super fund, Rob Spence, said the public launch of Vision’s visual identity would coincide with the completion of the Vision Super – Equipsuper merger, planned for June 2012.
“The combined board unanimously supported the brand proposal. We’re extremely excited by the new visual identity and the very distinctive communications applications that accompany it. It makes a clear statement about our confidence, optimism and determination to be a significant provider of superannuation and retirement benefits long into the future,” he said.
The new fund’s Chief Executive Officer, Danielle Press, said that while there were clear links with the past, the new Vision branding and communications program would reflect a re-energised and fresh approach to delivering outstanding performance for members and employers.
“While we respect the 80-year heritage brought to our new fund, this merger is a call to action to set a new dynamic for the future.
“Our main objective is to stay connected to our members by providing personally relevant and timely information, services and advice to them. We understand that this will place extra demands on all our employees.
“But we will meet this challenge by promoting a culture that ensures we’re leaders not followers. We are determined to deliver outstanding results for members and employers in everything we do,” Ms Press said.
She added that the immediate challenge for the two funds was maintaining a focus on service delivery to members and employers under the existing brands amid the enthusiasm and changes required to support the public launch of the new Vision brand.
Operational teams from the two funds have already started to co-locate within the two existing premises. The funds expect integration of teams to be completed by 1 March 2012, with successor fund transfer and public brand launch taking place by June 2012.
The merged fund will be comprised of approximately $9.6 billion of assets and more than 170,000 members.
